I have produced the 'look' (graphics, colours etc) for around 50 bikes, here are a selection of my favourites.
I chose low key graphics as riders like to pull the stickers off and put their own on to get that custom look.
We shot these in a working steel plant in Milton Keynes. I drained the colour from the background to give a more industrial look and to help the bikes pop out.
Above and below is one of the sponsored riders, Paul King, test riding - he also helped design the bike spec with Bike Design hero Simon Wild.
Heres another pro rider, Lance Mcdermott, testing his custom Amplitude BMX at Rampworx Skatepark in Manchester.
Saracen Myst Downhill bike
Here it is being ridden:
and in the snow - photo copyright to Luca Orlandini (luca-orlandini.com)
Saracen Clevermike Urban bike
Above is how I laid out the decals for the factory to add to the bike. The aim was to create a commercial version of a city courier style fixed gear bike.
Amplitude Dirt Jump Bikes
Above is a custom Amplitude Dirt Jump bike for Lance Mcdermott with green spokes.
Lance riding at Ramworx Skatepark in Manchester.
This is Lance with his custom white Amplitude.
Lance riding his white version Ampltude in Munich this year. (www.lance-mcdermott.com)
Zen Hardtail Trail bikes
Ariel Suspension Trail bikes
Above are the graphics - it comes as a sticker set so people can customise as they like or have the bike clean and stickerless.
Kili - pricey hardtail trail bikes
Titanium Kili - retails at £3000 for the full bike: